... And Desperately Want to Keep Secret.

An Australian business coach, Brian Sher shares his observations on how to be successful in business. He sets out the basics, with the clearest message being:- if you want to be wealthy and successful then start your own business, preferably selling ‘widgets' rather than services. He discusses products, marketing, staff and business systems. With plenty of commonsense advice, this is a very useful and encouraging introduction to business success.

Don't be deterred by the overblown title - it really doesn't reflect that this book contains shrewd advice rather than ‘secrets'. There's some real gems in here like, “successful people are those who see themselves as their very own small business.” Well worth your time to read.